Kream Coffee started as a coffee cart that strived to provide third-wave quality coffee out of a portable, innovative cart. They operate on a high end espresso machine and import the best coffee roasters from around the country.
To create a universal branding for the company as a modern and sleek coffee shop.
I chose to brand it clean and simple, the font was chosen for its unique aesthetic and the line was added for modernism and to separate brand name from genre while keeping the whole entity inclusive. The K was chosen to be the icon of Kream Coffee, being recognizable to those trying to find the company and was to be included on most articles of marketing and merchandise.